45, 4th Street Extension, Gandhipuram, Coimbatore โ 641012
38 Years of Expertise. Always in Your Corner.
From your first GST return to your most complex tax dispute โ we know the law, we know our clients, and we show up when it matters.
Three decades of experience. One constant: doing right by our clients.
The story of Prasanna & Associates begins in 1988, when CA S. Haridass first set up practice in Coimbatore โ years before GST, before e-filing, when ledgers were still handwritten. Through every major reform since, the practice kept evolving.
In 2016, the firm was formally established as M/s. Prasanna & Associates. By end of 2023, it became a full partnership โ bringing together decades of direct tax experience with a new generation of cross-disciplinary expertise.
What hasn't changed: know the law thoroughly, understand your client's situation completely, and give them your honest best.
Honest advice, even when it's not what you want to hear
38 years of practice across every area of Indian tax law
Technology-driven workflows for faster, cleaner compliance
Reachable when your problem can't wait
Year Practice Began
CA S. Haridass, CoimbatoreFirm Established
M/s. Prasanna & AssociatesBecame a Partnership
Two partners, broader expertiseActive Clients
Across industries and geographiesService Areas
GST to global tax structuresBetween them, our partners bring 38 years of CA experience and a genuinely uncommon range of academic and professional backgrounds.

FCA ยท Senior Partner
B.Com, PSG College of Arts & Science, Coimbatore
CA Haridass has been in practice since 1988, navigating every major shift in Indian taxation from liberalisation to the GST era. He built his reputation the old-fashioned way: honest advice, consistent results, one client at a time. His focus today is on direct tax advisory, assessments, and representation.

FCA ยท Partner
B.Tech (Industrial Biotechnology), KCT ยท MS (HR & Industrial Relations), Manchester Business School
An engineer by training and a management graduate from Manchester, Prasanna came to tax law with a systems thinker's instincts. Since qualifying in 2014, he has built expertise across direct taxes, GST, and litigation, with a particular focus on international tax structures and complex appellate matters.
We cover the full spectrum of tax, compliance, and advisory work โ so you don't need to go elsewhere as your needs evolve.
Registration, returns, reconciliations, refund claims, audit support, SCN replies, and GSTAT appeals.
ITR preparation for individuals, HUFs, firms, and companies. Demand notices, rectification, and appeals.
End-to-end representation in tax disputes โ SCN replies through assessments, appeals, and tribunal proceedings.
TDS computation, challan payment, return filing, TRACES reconciliation, and intimation replies.
Form 15CA/CB, DTAA advisory, Schedule FA/FSI, FTC claims, and cross-border payment structuring.
Statutory audit, tax audit (Form 3CD/3CB), internal audit, and special purpose audits.
Part-time CFO support โ MIS, cash flow, budgeting, and financial strategy for growing businesses.
NRI tax filing, DTAA planning, NRO/NRE repatriation, and residential status advisory.
Tax structuring, DPIIT recognition, equity dilution advisory, ESOP taxation, and startup compliance.
End-to-end incorporation for Private Limited Companies, LLPs, OPCs, and Section 8 entities.
Financial due diligence, valuations, restructuring advisory, and M&A transaction support.
A notice or demand doesn't have to be the end of the road. We build strong, well-researched defences and represent your interests at every level.
Detailed, case-law backed replies to GST (DRC-01/RFD-08) and income tax SCNs โ drafted to protect your position at adjudication.
Representation during Section 143(2)/143(3) scrutiny, Section 148 reassessments, and GST scrutiny (ASMT-10) proceedings.
Drafting and filing income tax appeals before the Commissioner (Appeals) and the ITAT, backed by written submissions.
Complete GSTAT appeal preparation (Form GST APL-05) โ grounds of appeal, pre-deposit (DRC-03), and written arguments.
Rectification applications under Section 154 (IT) and Section 161 (CGST) to correct erroneous demands.
Structured replies to TDS intimations under Section 200A/206CB and other demand notices from CPC and field officers.
Initial consultation available for all tax dispute matters โ GST, Income Tax, TDS, and International Tax.
From routine compliance to landmark disputes โ here's what our clients say about working with us.
We had a GST demand of โน6.8 lakhs that we thought we'd just have to pay. Haridass sir went through every invoice, found that the officer had misclassified three of our supplies, and got the entire demand dropped. No pre-deposit, no appeal โ just a well-argued reply. I honestly didn't believe it was possible until I saw the order.
I'd been sitting on an NRO account with โน40 lakhs for two years, too scared to touch it because every CA I called made it sound impossibly complicated. Prasanna sorted the 15CA/CB, applied the Singapore DTAA correctly, and had the money in my overseas account within three weeks. Should have called him two years earlier.
I run a trading business and I used to spend two weeks every quarter worrying about GST returns. Since moving to Prasanna & Associates, I just get a message saying it's filed. That's it. Four years, no demand notices, no late fees. It's the most boring success story I have and I'm very happy about that.
Before our seed funding, I didn't even know what questions to ask about our tax structure. Prasanna sat with us for two hours, mapped out how ESOP taxation works, how a holdco structure would affect us, and what to watch for as we raised capital. That clarity was worth ten times the fee โ and it held up through two funding rounds.
Stay ahead of every deadline. Filter by category and plan your compliance calendar.
Standard statutory dates. Extensions notified separately. Verify before acting.
Our take on recent GST, Income Tax, and regulatory developments โ plain language, no jargon.
โ๏ธ To publish real articles, update the BLOG array in the script section.
Quick access to the portals you use most.
Returns, refunds & registration
๐ตITR filing, notices & e-proceedings
๐ฃTDS/TCS reconciliation & certificates
๐ขCompany filings & ROC compliance
๐ดStandards, circulars & CPE
๐กFEMA regulations & master directions
๐ทExport-import & FTP regulations
๐ถPF contributions & compliance
Handy tools to estimate your tax, look up GST rates, and check TDS sections โ all in one place.
For reference only. Does not account for AMT, surcharge on high incomes above โน50L, or special income (LTCG, STCG). Please consult us for exact computation.
| Item / Service | HSN / SAC | Category | GST Rate |
|---|
Rates are indicative. GST rates are subject to change by GST Council notifications. Verify before filing.
| Old Sec (1961) | New Sec (2025) | Nature of Payment | Threshold | TDS Rate | Due Date |
|---|
Rates are as per Finance Act provisions. Surcharge & cess not shown. Rates may vary for non-residents. Always verify before deducting TDS.
Work out your EMI and see a full month-by-month repayment schedule.
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Straight answers to the questions we hear most often.
We don't make it complicated. Call, WhatsApp, email, or just walk in.
We're at Gandhipuram, Coimbatore โ Monday to Saturday, 9:30 to 6:30. For urgent matters, we're usually reachable beyond those hours too.
45, 4th Street Extension, Gandhipuram,
Coimbatore โ 641012, Tamil Nadu
info@prasannaassociates.in
Use the chat button (โ) for quick queries directly on WhatsApp.
Mon โ Sat: 9:30 AM โ 6:30 PM
Prefer to pick a time slot?